CD Duplication For Promotional Pre Release

One of the most effective ways of promoting a music release is by using CD duplication. Most record companies will send mail outs of a promotional CD 4-5 weeks before the release date. These promotional CD’s will be mailed to radio stations, club DJ’s, other larger record labels and pluggers. The fastest way to produce these promotional discs is by seeking the services of a CD duplication company such as Testa-Rossa.

A typical record company promotional mail out would be anywhere between 100 and 500 copies of the pre release CD. For these pre release mailouts timing is usually very important so duplication offers a more speedy turnaround for critical deadlines. Using the CD duplication method of production up to 500 discs can be burnt and printed in 24 hours. For mailouts customers would usually choose CD with simple black text print or CD with black text print in plastic wallet with a black and white printed card insert. Testa-Rossa offers a simple cost effective service for both of these products.

The CD duplication process can also add ISRC codes to all the disc copies. ISRC can be important even for pre release as it is the main method used to track airplay royalties. Before the actual release of a CD or record the songs may receive extensive airplay on radio and TV so it is important that these airplay royalties are generated and logged correctly. As long as the master provided has the ISRC codes embedded then all the duplicated discs will also contain these codes.

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